In 2013, 64 Thriller films were released which is 27 more than Horror which released 37. However, the latter produced more gross at the box office making £57.5 million compared to Thriller which only made £29.1 million from its 64 releases. This shows the horror genre was more successful and made more profit in this year. The most successful genre was Animation with the top performing title Despicable me 2 helping to make animation 21.4% of the total box office, (the most out of all genres). Its appeal was largely young children and adults which meant its target audience was wider so able to make more sales at the box office
Table 4.2
At the widest point of release, the average number of sites was highest in Horror with 145 compared to Thriller which had the less of the two with 89. Although Horror had a higher average number of sites at its widest point of release, the genre released 27 fewer films than Thriller which released 64 but from these releases made a gross of 57.5 million at the box office, more than Thriller which made a gross of £29.1 million. Horror made more money at the box office from its fewer releases than Thriller suggesting the releases were more popular and produced more ticket sales so had a higher profit. Also, the demand for the films in the higher genre was more as it had a higher average number of sites at its widest point of release. The figures show the most successful genres to be Animation and Action which had grosses of £246.6 million and £215.4 million respectively.
Table 4.3
The table shows box office revenues per site by genre which ranks Horror 6 places above Thriller out of all the genres for the "average box office per site". As well as this, the total gross at the box office was £57.5 million for Horror which is £28.4 million higher than Thrillers (£29.1 million). From this we can infer Horror performed better in terms of gross but was considerably less than the highest earning gross at the box office which was Animation which made £246.6 million. Interestingly, the total number of sites is very similar between the two genres; Horrors is only 300 less than Thriller which total number of sites is 5,667. These are higher than other genres such as War, Documentary and Music/Dance which shows the two genres were expected to produce a higher total gross and expected a wider audience range so more ticket sales per site.
Table 4.1.2 (Table 4.4) - Ranked by gross box office.
Figure 4.1
This shows the proportion of box office by genre for all films, UK films and UK independent films. With 5% of all films from this genre, it outperformed Thriller which contributed half this amount as well as making less money in the UK films with Horror making up 5.8% and Thriller 1.6%. However, it's UK Independent films was more at the box office with 2.7 compared to Horror which was only 0.3%. These are all significantly lower than the two best genres for the box office in all films which were Action and Animation. Overall, Horror made more profit at the box office than thriller in all films and UK films but was outperformed by Thriller in the UK independent films meaning Thriller Independent UK films were more popular than Horror.
Figure 4.2
The proportion of releases by genre for all films, UK films and Independent films was higher in Thriller than Horror. In all films, Thriller released 9.2% where as Horror released 5.3% and in UK films 12.2% were Thriller compared to only 5% being Horror. More than double Horrors 4.9%, Thriller made up 11.4% of UK independent films released which is 6.5% more than Horror which shows a high interest in Thriller Independent UK films as well as the UK films. It also shows there are more films available to a wider range of audience which isn't as age restricted as Horror where teenage audiences/families may be able to watch some Thrillers instead of strictly adults.
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