As seen above, studio logos have unique characteristics which enable them to stand out. This may be an iconic figure resembling power or importance such as the summit of a mountain (the Ben Lomand mountain) as seen in "Paramount" or the woman holding a torch in "Colombia Pictures" which is shining a bright light at the top of the picture which could be a metaphor for a beacon of hope as torches are associated with brightness and can have connotations of a bright future when held by people; perhaps a figure to act as guidance. This type of icon is evident throughout a variety of studio logos.
In "Castle Rock entertainment", the image shows a lighthouse in the distance which shares similar visual metaphors to that of "Columbia Pictures"as both use light in different forms to create a visually attraction drawing the viewer in as well as displaying an image that resembles hope. Another studio logo that uses iconic figures is "Tristar" which displays a white horse with wings as this is eye catching and white is a colour associated with purity (Pelicans for opportunity, Swans for loyalty) so gives the studio a positive appearance. As Tristar is an American distribution studio, the white colours of the horse would be familiar with the symbol of the pelican and the eagle which are icon wic in American culture. Both Tristar and Columbia Pictures have clouds in their background which gives the impression of a figure bursting through dark times (clouds and rainfall) to a clearer future. Metro-Goldwyn-Mayer or MGM is a studio which features an animal on their studio logo; Similar to "Tristar Studios", a powerful creature is used as the main feature of the logo. The tiger roaring in MGM shows fierceness and we recognise this animal to be courageous and near the top of the food chain so we can infer the studio means to be successful and be one of the best.
Frequently, a black background acts as a canvas for the studio logo which can be seen in MGM studio, Telescope Entertainment, United Artist, Hollywood Picture and perhaps most noticeably New Line cinema. The colours are then minimal often dark or metallic which si evident in "The Weinstein company" which is a metallic grey and New Line Cinema which is a black shape in front of a blue light. These are noticeably dark and mysterious.
However, some of the studio logos are bright from a white background such as Screen gems and Sony Pictures. These two are completely different background colours to other sstudiossuch as New Line Cinema. Also, Screen Gems contains a simple red shape whereas Columbia contains a portrait which shows how studios may create a logo that can be easily identified as it is visually easy to recall. By comparing Tristar and Sony Pictures, we can see the studios have opted for diffferent designs with the first opting to create a scene and the latter a shape.
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